Insurance brokerage firm
HBT Group was stepping into the digital world for the first time, with no website, content strategy, or online presence to speak of. Their challenge was clear: create a professional, credible platform that could educate clients, capture leads, and support long-term growth.
Together, we collaborated to build their first website from the ground up, focused on clarity, brand alignment, and conversion. Alongside the site, we launched their company LinkedIn profile, refreshed leadership pages, and developed an Insights blog to share strategic, value-driven content.
Erika JP Cougle 
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